Analytical Essay Sample

Analytical Essay SampleAn analytical essay sample is a checklist or outline of the main points you would like to have discussed in your essay. It gives an overview of what you need to have done with this topic so that it will be presented in the best possible way. The essay is actually the part where you address the reader, inform them what you want to tell them and what you have to say. And you want to be sure that what you have to say is something relevant and useful for the reader.In order to really make a difference, you need to set up a concrete scenario in which you would state your own strengths and weaknesses, as well as what makes you tick. In an analytical essay sample, the body of the essay would give a rough outline of the main points to be covered, as well as the following paragraph where you would give some details of your strengths.Your essay can be shortened with just a few of these paragraphs. This analytical essay sample is all about creating an outline of your poin ts, what you want to say and how you want to say it. There are certain points that are very important to consider, which you need to be prepared to cover.The major points that have to be covered are the history, the problems, the solutions, the opportunities, the skills, the courses and the specializations that students pursue. Once you have established all of these aspects, you can start writing.Writing an analytical essay sample is quite easy when you have a clear picture of what you want to say. The problem arises when you need to write on an essay topic that you really don't understand or it is more difficult because there are parts of the essay that do not make sense.A good example of an analytical essay sample would be how a candidate would need to write in order to write an essay on how he or she would present themselves. The first paragraph or the introduction is the important part of the essay that provides the background information that the reader needs to know before the y get to the meat of the essay.Writing an analytical essay sample can be a lot of fun and it is also possible to find a few sample essays on various topics on the Internet. These essays can be adapted to suit your academic needs or they can be completely original.

Indian Democracy Modern Context Impact of Globalization Essay Example

Indian Democracy: Modern Context Impact of Globalization Essay Since then, Indian politics has become more aggressive and hectic, but also less predictable and transparent. The parallel growth of media, civil society and political awareness among lesser social groups has brought about new dynamics, especially heightened expectations and increasing political participation. What has been the impact of globalization? This can at best be answered only tentatively, since both globalization and democracy are evolving stories. However, there are two distinct trends. Firstly, the economic impact of globalization in India has been hugely uneven. Poverty has indeed declined, from 36 percent of population in 1990 to 26 percent in 2000, but the resulting economic growth has largely been limited to big cities. Even a cursory visit to Indians rural areas shows the extent to which they have remained stagnant and backward. While there is new energy and optimism in the cities, as also a flood of new money and surging real estate prices, rural India remains disconnected from globalization mainstream. Secondly, there is now a growing thirst for education In India, driven by a rapidly expanding middle class which Is saving, borrowing and tolling for the right academic opportunity for its children as never before. Going abroad for studies has now become rather standard, with more than 50,000 Indian students Joining foreign universities each year. By the end of 2002 India already surpassed China as the leading country of origin for International students In the United States. In both trends, there Is a positive side as well as a precarious edge. We will write a custom essay sample on Indian Democracy: Modern Context Impact of Globalization specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Indian Democracy: Modern Context Impact of Globalization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Indian Democracy: Modern Context Impact of Globalization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer An enlarged urban middle class or a better educated population are both very desirable features In any democracy, but the opportunities and changes In India are too narrowly focused In an urban setting. India Is now on a dangerous double track, with the rural-urban linkage being extremely uneasy and artificial, which In large part explains the rise of caste-based political parties In India, since the only sure thing villagers can fall back upon In hard times Is their larger caste-based network. That Is also why rural voter runt has Increased rapidly In the last twenty years In contrast to urban turnout, which Is roughly the same or even declining. However, whether politics has become more muddled or tidy, whether socio-economic disparity has Increased or decreased, and even If many high principles have or have not been translated Into tangible action, the Idea of democracy has Indeed prospered In India. Indian Democracy: Modern Context Impact of Globalization By arbitrarily Secondly, there is now a growing thirst for education in India, driven by a rapidly expanding middle class which is saving, borrowing and toiling for the right academic leading country of origin for international students in the United States. In both trends, there is a positive side as well as a precarious edge. An enlarged urban middle class or a better educated population are both very desirable features in any democracy, but the opportunities and changes in India are too narrowly focused in an urban setting. India is now on a dangerous double track, with the rural-urban linkage being extremely uneasy and artificial, which in large part explains the rise of sate-based political parties in India, since the only sure thing villagers can fall back upon in hard times is their larger caste-based network. That is also why rural voter turnout has increased rapidly in the last twenty years in contrast to urban turnout, which is roughly the same or even declining. However, whether politics has become more muddled or tidy, whether socio-economic disparity has increased or decreased, and even if many high principles have or have not been translated into tangible action, the idea of democracy has indeed prospered in India.

Five Ways to Upsell Your Writing Services

Five Ways to Upsell Your Writing Services I’m grateful to be a freelance writer and making a living from something I love. In fact, I’m so grateful that I sometimes sell myself short and accept less pay than what my writing is worth. So how did I begin to expect and receive fair pay and even upsell my services? In her Forbes article, â€Å"How to Get Paid What You’re Worth,† Liz Ryan writes â€Å"†¦you will have to negotiate, and youll also have to say No to the wrong opportunities.† Saying â€Å"no† to some projects opens doors to better pay. Here are a few tips to help you upsell your writing. 1.  Ã‚     Emphasize relevant credentials and experience. I selectively combine both direct and indirect experiences to apply for a gig. For example, if I’m proposing a piece on Mideast refugees, I explain why my previous writing as well as my Middle East living experience qualifies me as the best writer for top pay. 2.  Ã‚     Relate your query to the publications specific need or growth potential. Your sailing expertise may seem detached from a prepper blog, but you could explain how preparing for the unexpected is an essential skill that can benefit preppers using water routes during an apocalyptic event. Craft your query to emphasize water escape preparations as a new niche topic for the publication. 3.  Ã‚     Analyze clients job description to counter-offer services that better meet the need. Twice last year I was asked Another client requested a high-level manuscript review, but then also mentioned comment balloons and line edits. I explained the difference and advised her that if she wanted detailed feedback rather than a summary, she should consider the line edit. She happily paid several hundred dollars more. 4.  Ã‚     Follow up for additional projects. Several previous clients indicated they might have additional work down the road. I politely waited a year or so, and then contacted them to follow up. Most were ready to assign new projects, while one had postponed the idea. My initiative paid off, sometimes more than once as additional projects were developed. 5.  Ã‚     Ask high and accept lower at a fair rate. Some projects have more bargaining flexibility than others. When feasible, consider taking the risk to ask a higher price, and then settle for a lesser amount that will meet your project expectations. However, keep in mind that you may risk losing the project in these situations. In fact, that happened to me recently. I refused a ghostwriting book project that was priced several thousand dollars lower than the work merited and lost the deal. No regrets! As a writer, you set the bar for acceptable pay. Don’t settle for less than you deserve and look for opportunities to upsell your services.

The Principles Of The Marketing And Promotion Of Events Essay

The Principles Of The Marketing And Promotion Of Events - Essay Example Before deciding on the marketing approach, it is necessary to ensure that it is aligned with the company’s mission and vision statements (Bowdin et al., 2011). The next principle of strategic marketing planning process for events is referred to research and analysis of both external and internal environments as well as marketing mix analysis. Crowther et al. (2015) recommend embracing a plurality of research methods and adopting multiple research methods. The marketers need to understand various external factors (including political, economic, social, technological, environmental, and legal) that might have an impact on the company’s strategy. Furthermore, it is important to understand key event attendees, their motivation, demands, and expectations of the event, their lifestyle, interests, leisure needs, etc. (Bladen 2012; Bowdin et al. 2011). Understanding of internal event environment also is important, as well as analysis of current competition (Bowdin et al., 2011) . One of the great tools that can be used is the analysis of strengths, weaknesses, opportunities, and threats (SWOT). Thus, for example, while analyzing internal environment for managing mega sports events, it is possible to consider good infrastructure in place, good political standing, volunteers as major strengths, while lack of infrastructure, limited budget, lack of human resources can be viewed as a weakness (Karadakis et al. 2010). Opportunities may include the growth of the tourism industry and increase the quality of life, while threats may vary from pollution to political instability (Karadakis et al. 2010). This information is the valuable tool in hands of marketers as it provides them with further insights on how better to develop strategies and tactics related to event product, its place, processes, partnerships, people, and communication (Getz 2012).

Sports Marketing Plan Essay Example | Topics and Well Written Essays - 500 words

Sports Marketing Plan - Essay Example The prognosis is that while the American economy is recovering from the recent crisis, the recovery will continue to run at a slow pace (Amadeo, 2012b; Dewan, 2012). In the short term, the presidential elections will shape spending and other key factors that impact the economy (Moffatt, 2012). Some US regions will experience more pronounced growth compared to others (Kotkin, 2012) It can be surmised from the available evidence that the regulatory and legal system in the US continues to provide a strong foundation for successful small and medium businesses, and constitute a bulwark for established large multinationals. Legal requirements for gymnastics clubs share many aspects in common with regulations and laws covering small and medium businesses, together with industry-specific aspects, such as insurance coverage to shield owners and employees from injury liability, among other things (Kotkin, 2012; Newman, 2012; Mechanic, 2007; K&K Insurance Group, 2009). Demographic trends include a downward shift in the white majority birth numbers, now constituting less than 50 percent of total new births in the US (Dougherty and Jordan, 2012). As of 2011, out of a population of 313.84 million, 20 percent were 14 years old and below, and about 87 percent were below 65 years old. As of 2007 whites made up close to 80 percent of the population, followed by blacks at 13 percent, Asians at 4.5 percent, and other minorities making up the rest. The large Caucasian majority and the large young population are important demographic characteristics relating to the current and potential target markets for X Gymnastics (Central Intelligence Agency, 2012).. Data from US Gymnastics show that school-age females continue to be the most prolific participants in gymnastics programs all over the United States. Women in general outnumber men in memberships in different gymnastics

Organizational strategy of Samsung

Organizational strategy of Samsung In the current volatile business industry marketing plays a vital and significant role and it is a process or method to create, deliver, exchange and communicate with customers and clients. It is the mechanism that identifies the requirements, needs, expectations of a particular customer base and creates methods and offerings to satisfy that customer base. In the current situation the complete business is customer-centric and the marketing revolves around satisfying the customer at every possible opportunity. Whatever the company offer should be based on the needs of the customer, it may be a product or can be a service or it can be both. When an organization offers both service and product, it can be termed as solution that plays vital role in strategic marketing. Samsung electronics is one of the biggest players in the electronics industry world that was established in 1969 had spread its wings over 50 countries worldwide and has workforce of more than 66000 and ranks at 131st on the list of Global Fortune 500. This paper aims to evaluate the marketing strategy of Samsung Electronics in the global television industry using the available theories and concepts. Company Background Samsung one of the greatest brands available in the market aims to secure the world leadership in the industry and earn devastating competitive strength by synchronizing the development and manufacturing of product, design, marketing and sales. The organization is well known for its great accomplishment in the industry of semiconductors based on memory. Samsung maintains its high position in the industry continuously from 1992 maintaining its top rank and stretch its financial structure throughout the industry to maintain itself as a number one company in the industry of mobile phones, semiconductors, monitors, computer gadgets, televisions, TFT and LCD screens. It also achieved 4th place in the semiconductor industry and sixth place in the mobile gadget industry by selling huge volumes. Importance and the use of information in their marketing strategy It is the era of information age and the information plays a vital and unavoidable role in any field exceptionally in the marketing industry. There is a great need for the managers to incorporate loads of data, convert it into information, construct decisions on the information and then compose decisions to lead them to achieve greater success in the business For any business, information is also considered as significant resource required same like money, machinery and manpower. Information is must and crucial for the survival of the organization in the varying business industry. Previously before the computer age, it was difficult for the companies to gather, store, maintain, organise and distribute huge volumes of information and data. The growth of computer and information technology helped the managers and organizations to effectively handle the information available. Managers are able to get the current information at required time in an accurate manner. And another great advantage is that the information can be accessed by many people at the same time accurately, completely that is organized and storable. The information system is the method that makes sure the information is presented to the managers in the form they expect it and when they expect it helping them to support their effort by giving appropriate information for their decision-making. Computers or Information Technology can evidently help companies in processing information and data in a accurate and well presented manner that is timely, relevantly and completely. All kind business organizations now a days have some kind information maintenance system either it may for accounting or stock control or market monitoring. The supremacy technology changed the function of information in the business. The complete business world acknowledged the information aslifeblood. Papows (1998) accredited that the modern organization is dead without Information. Samsung as a strong business leader accepted the fact and had given priority to the process of information throughout the organization at every stage. To gain from its Managing information System and Information Technology, Samsung addressed information needs not only in its environment but also in their relationships with customers, suppliers, trade partners, Production systems, work processes, skills and labour requirement. These advancements of Samsung have created huge and complex processes and information systems, thereby creating a requirement to align them to have a universal overview of the complete information system setting it as a strategic tool. According to American Marketing Association (AMA), 2007 marketing can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing people of various organizations endeavour to get the perfect goods or services to the correct people at the perfect place at the accurate time at the right price, utilizing the proper promotion techniques. This explains how marketing managers organize the several factors that eventually decide marketing success. For this, organizations must have timely decision-making information. The significance of efficient marketing changes heavily in respect to the market in which a firm operates. It also depends on the important competences existing within the company. These competences will offer the current market information based on which decisions can be taken quickly. Corporate strategy depends deeply on the scrutiny of such information. Samsung aims to achieve the world leadership and accomplish great competitive strength. It is targeting to coordinate design and development of product, manufacturing, sales and marketing with effective information management. Samsungs marketing strategy related to their overall organisational strategy Slogan of Samsung Company says that Everyones invited explains its vast marketing strategy, with a huge range of products. As per the market researches, the main strengths of Samsung are identified as Strong global business network Huge credibility of Brand Name Innovative changes and inspiring new styles The awards it is continuously receiving Samsung has strong global present with its service and sales caters locating in 4 different countries. Samsung can utilize its strengths available as major threats to other organizations. Samsung can effortlessly improve its image the by the promotional Adds and quality products. Viewing ahead, Samsungs vision is to turn out to be a leading company of the digital convergence revolution. The next generation will be a time where the Internet, wireless communications, networked systems and contents will be united. Various forms of convergence technology that link conventional stand-alone appliances through networks will be developed. Samsung Electronics vision for the new decade is, Inspire the World, Create the Future. This new vision statement mirrors Samsung Electronics dedication to stimulating its communities by accelerating its three key strengths: New Technology, Innovative Products, and Creative Solutions. And to advance new value for Samsungs core networks such as Industry Partners and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all. (www.samsung.com, 2010) SAMSUNG Vision Statement Source: http://www.samsung.com/uk/aboutsamsung/corporateprofile/visionmission.html [accessed on 20/07/2010] The main aim of the strategy of any business organization is growth (Chandler, 1962; Penrose, 1959). Even for Samsung, this growth is the main competence. The diagram above explains its motto of creating future in its industry and wants to be a leader. So Samsungs vision is clear. Samsungs strategic methods can be classified in to organic growth and alliances based on strategic. Organic growth According to moneyterms.co.uk (2010) Organic growth is the growth that is achieved by the companys existing business by increasing output and enhance sales (Investopedia, 2009 Moneyterms, 2010). Organic growth lets a firm to extend market position over the long term and helps to accomplish growth much cheaper than merger and acquisitions and is well suitable growing organizations (Coyle, 2000). This suits well with Samsung present strategic position as it is one of the market leader and has all the measures to extend into other markets. Moreover, though Samsung has huge cash reserves, organic growth permits cash reserves to be focused on other important factors such as Research and Development. At last, the external environmental analysis shows growth in the television market and the complete industry. But only the organic growth is not sufficient for an organization. Even though it is stable that is not enough when entering in to a new market in a new country. When entering in to a new country a strong understanding of local market is necessary that can be achieved only through local strategic alliances. Strategic Alliances A COPAC Commissioned Study defines (2000) Strategic Alliance as a formal and mutually agreed partnership arrangement that links specific facets of two or more enterprises or organizations. It is a mutual arrangement and understanding that allows partners to accomplish goals mutually that they could not accomplish alone. Strategic alliances are normally seen as methods for generating strong and efficient mode for competing in a globalized business. Bleeke and Ernst (1992) explain this as a formal relationship between two or more parties to pursue a set of agreed upon goals while remaining independent organisations. From 2001, Samsung has undergone with 29 various alliances (Samsung.com, 2010). They also accredit that the alliances are the best possible ways to enter in to the new market. With the new alliances Samsung may not learn anything new as they are very strong in technology and innovation. Further Analysis of Current Strategies Porter (1980) argue there are three fundamental strategic options available for companies that are looking for achievement of competitive advantage; they are Cost Leadership, Differentiation and Focus. This is explained in Porters Generic Strategies (Porter, 1985) Samsung comes under the category of Cost Leadership strategy as it augments profits by dropping costs, while charging low prices in the industry. Cost Leadership can be considered as one of the core competencies of Samsung. Apart from the cost leadership, Differentiation strategy also appropriate to Samsung as the company in continuously involved in inventing the technologies. So, Samsungs strategy is a combination of both cost leadership and differentiation strategy. Bowmans Strategic Clock (1997) is the other method used regularly to evaluate strategic options. It sees at professed additional value by the customer in opposition to price. Based on this Samsungs strategy can be explained to be mostly Hybrid. This refers to a strategy which is low cost to the consumer but still differentiated. Samsungs new 3D and Interactive TV Samsung, an industry leader for flat-screen TVs, will begin promoting its 3DTVs on 21 March in the US, before rolling out the activity globally in April. Mintzberg et al (2005) stated the Competitive advantage of an organization is usually recognized as the managements capability to set the companys assets adjacent to some external context. This can be termed as (Porter, 2004) external environment for a specific company. This external environment sets the means of survival for any company (Johnson et al, 2008:54). So, it is vital for the companies to understand this environment. This paper will look at the macro environment of Samsung using PESTEL analysis, then the Industrial environment where it operates, and finally at Competitors mainly utilizing Porters five forces model (Porter, 2004:6). It is also important to analyse the external environment of the firm to understand the opportunities and threats to achieve a strategic competitiveness. This consists of a general environmental, market, five forces analysis and competitors analysis. SWOT analysis is a prospective forecasting technique that helps to evaluate the match between opportunities and capabilities of the firm in the competitive environment. External environment The macro and industry environments will now be looked at to assess the strategic position of Samsung. Social Factors Current generation of people have strong passion and obsession for new innovative technology. Electronics industry plays a vital role in fulfilling this obsession. Children watching late night programs and getting addition to TV programs that reduces their interest towards games and studies is an important social factor. Technological Factors The electronics industry has been considered as one of the largely growing (Sixto, 2003) with low product life cycles (Mathews, 2005) that have show the way to global revenues. A 3D TV set is a special viewing TV device that utilizes 3D techniques of appearance that projects a TV program into a realistic three-dimensional field. The technology is brand new to TV industry that further reduces people going to Cinemas. Samsung is leading the industry with another milestone of new innovative Technology. Political Factors Political factors have an enormous control on the regulation of businesses that comprises of regulations forced by the government under which businesses should operate. As per the research the political environment in United Kingdom is said to pretty stable. Polices structured by the new conservative government like taxation, Cutting the Public spending and decision to raise petrol prices will have tough impact on the buying power of individuals. Additionally, the industrial policies of Korea also plays very important role for assisting international competitiveness to transfer technology in swap for market access (Kim, 1997). Economic Factors The economic factors plays very critical and significant role in marketing the 3D TV. The recession or down turn of economy reduced the spending power of individual. U.K economy is endangered by the financial downturn. As the unemployment rate increases customers passion for new technology may be sidelined. Sales has been continuously depreciating and the exchange rate is all time low that will increase the importing prices. Environmental Factors Consumers are having more awareness towards environmental and expecting increased energy efficiency, minor or no emission of dangerous radiation (Tarr, 2009; EE Times-Asia, 2009). Legal Factors Intellectual property is becoming a critical and important in the industry. There are huge chances conflicts can happen like the resent famous Apples conflict with Googles Nexus One regarding a patent issue. Samsung itself won a dispute recently in opposition to sharp regarding a patents issue that was initiated in the year 2007(Wall Street Journal, 2009). Legislations about local employee rights, Taxation and Intellectual Property will advance influence on Samsungs strategic decisions. Swot analysis STRENGTHS Strong international experience. Strong global business network Huge credibility of Brand Name Innovative changes and inspiring new styles The awards it is continuously receiving OPPORTUNITIES New technology 2012 Olympics offers an plenty of opportunity to get more sales Offering more models with stylish and individuality. The consumer will have the real entertainment for the money. WEAKNESSES Perception of High Prices Customers disinterest Buyer sophistication and knowledge Substitute products or technologies Very less availability of 3D viewing content THREATS New existing competition Price volatility Economic recession or financial downturn Extremely huge competition for customers and resources 6 Five Forces Analysis This analysis discusses five competitive forces related to the new product of Samsung Industry Competitors: Sony, Panasonic and LG. All are bigger players in the industry The competition is very High Buyers Individuals and families with high passion for technology And reasons for buying is Young passion mind, affluent professionals, status maintainers *Threat of New Entrants *Threat not significant as already many established players in the market and required a significant initial network, resources and investment Suppliers Bargaining power is low Substitutes Wide verity of TV models including Plasma, LCDs and digital TVs. Electronics Gadgets like smart phones, gamers and computers are also affect the new 3D Force Strength Trend Comments Entry Low Changing New entries are less. Suppliers Low Changing Suppliers cant negotiate prices Buyers Medium Increasing Overall consumers have medium bargaining power but generally it should be a win-win situation. Substitutes High Not Changing There are huge substitutes available at the present time. Like smart phones, Plasma, LCDs and gamers Rivalry High Increasing The competition is very high with SONY, Panasonic and LG are planning to launch the 3D TVs Lower Threat of New Entrants Threat from new companies entering in to the business is low as huge requirement of capital and Samsung have huge research and marketing process along with the proven productive process. It also has the strong brand name and best product differentiation. Overall the threat is minor. Low Bargaining Power of Suppliers Many competitive suppliers are available in the industry. The suppliers of Samsung have low switching cost and product differentiation (Lee, 2006). Overall the bargaining power of suppliers is low. The price increasing of raw materials can be easily passed on to the consumers. So the overall bargaining power of suppliers is low. Medium Bargaining power of Customers Bargaining power of customers is medium as very little range of products available in the 3D TV marketing industry. High Threat of Substitute Products There are huge number of substitutes are available for this product like Plasma TVs, LCD TVs, Mobile gadgets like smart phones, gamers, computers and laptops. Competitive Rivalry within the Industry High Overall, rivalry is high with many diverse competitors. LG, the worlds No. 2 Television brand by revenue, has put a destructive sales target for 3D TVs, planning to construct a leadership position in an emerging market where rivalry is expected to heat up. In 2010, LG targeted to sell 400,000 3D Televisions and in the next year it aims more than 3.4 million, the South Korean company announced in a news conference on 15th Tuesday December, 2009(canada.com, 2010). Electronics giant Sony is also planning to launch and leverage its power in 3D TVs business. Sony said in a press conference that it is expecting 3D TVs to account for up to 50 per cent of its total TV sales by March 2013 (canada.com, 2010). Panasonic also launched its plans to roll out 3D TVs in 2010 (canada.com, 2010). Source: http://www.canada.com/competition+heating+2010/2342815/story.html Segmentation The new generation 3D TV is initially targeted at the high class and technology lovers. The initial price of the 3D TV is very high. The Marketing Mix Marketing mix is an essential notion in current marketing and rationally it is referred to as the set of convenient tools that the organization combines to create the response it wants in the target market, so it consists of everything the firm can do to influence the demand for its product (Kotler and Armstrong, 2004). Marketing is about projecting the correct product at the correct price in the accurate way to the accurate customers. This is how value is added. Getting a product in to the market involves balancing numerous significant ingredients, i.e. the 4Ps of the Marketing Mix: Product, Price, Promotion and Place. Product The Next generation 3D TV is new innovative product. In simpler terms, the product includes all features of innovation to provide true entertainment to its customers. The 3D televisions were voiced as the biggest innovation in the television history with combination of highest performance and stylish design. With the Samsung 3D TV the customer will have the prospect of enjoying TV programs in 3D sitting at home and viewing TV will never be the same as the audience will be able to enjoy and experience the feel of their favourite stars of sports, film and TV leap off their TV in to the living room right before them. Samsung is proposes a series of 3D-capable TVs, including the LED 7000/8000/9000 Series, LCD 750 Series and the Plasma 7000/8000 Series (www.samsung.com, 2010) Price Pricing is principally fixing a specific price for a product or service offered. In simple words, Kotler and Armstrong (2004) explain the perception of price to obtain the product. Fixing a price is not something simple. Normally in general law people argue that a small price will draw additional customers. The argument is not true. Because customers not only look for price alone. The customers expect a proper service and value for the money that he pays. They act in response to value so a lesser price does not essentially signify stretched sales if the product is not fulfilling the expectation of the customers (Lazer, 1971). The price for the 3D brands starts from  £1600 to  £2000. The price is not so competent. Placement Samsung unveiled its prestigious 3D TV brands globally in the major countries like US, UK, Australia and china. The product is launched in all the major stores like John Lewis, Currys etc. Promotion The promotion takes the form of a new Starter Kit that offers U.S. consumers the chance to enjoy 3D movies in their own living rooms, rather than having to head to nearest cinema to check out the eye-popping action. Samsung utilized the FIFA Football World Cup to publicize several value-added bundles along with its new 3D TV ranges. Fresh buyers were offered bundled 3D movies, home theatre systems and Blu-ray players. People who procure certain Samsung 3D TV models from dealers all over the country will have the chance to seize the Bonus 3D bundle. This includes Samsung 3D Blu-ray player and two sets of rechargeable 3D glasses. Apart from this Bonus 3D bundle, customers are also entitled to obtain a Bonus 3D TV starter kit that includes 3D Blu-ray Disc of DreamWorks Animation SKGs hit movie, Monsters vs. Aliens, and An additional two sets of battery powered 3D glasses. Source: http://3dtvsets.co.uk/samsung-electronics-starts-3d-tv-war/ (accessed on 25/07/10) Apart from these bundled promotional offers, Samsung has launched a strong advertisement campaign for its range of 3D TVs. The TV advertisement campaign is worth of  £8 Million that runs over 3 months. Apart from the TV advertisement, it has also launched  £7 million print media advertisements (www.marketingweek.co.uk, 2010) Target Market Samsung should aim both the high-end market segment as well as low-end market segment because in both areas there are opportunities. The international brands like Sony, Panasonic, LG, Philips and Sharp have more than 75 percentage share of the high-end market segment globally. Samsung being an international brand, it can easily step in both the high-end and low-end marketing segment because of its overall knowledge and ability to invest in the market. Market research firm Generator Research(2010) forecasts a major update of the novel 3D TV technology globally, showing that by the year of 2014 the business share for 3D sets is predicted to reach over 39% and the market will value more than $117billion (Samsung.com, 2010). In reference to another market research organization, DisplaySearch (2010), the 3D TV market is predicted to increase from the year 2008s value of $ 902 million to $ 22 billion in 2018. particularly, the 3D TV business is predicted to grow to $ 17-billion, and the number of units expected to sale will increase to 64 million in the year of 2018 from 200,000 units in 2009 (Samsung.com, 2010). Globally, in the year of 2010, it is expected that there will be approximately 4.2 million 3D TVs will be sold as all the major players like Samsung, SONY, Panasonic, LG and sharp are entering in the business. The value is expected to triple to 12.9 million in the next year itself according to a new market research. Above said figures looks like huge but the fact is that the above stated figures are just a fraction of the original LCD TV sale. On the other hand, it is expected that by 2012, 27.4 million 3DTelevisions will be sold globally and by the year of 2015 the value is expected to 78.1 million units. This shows an enormous composite annual growth of 80.2% between 2010 and 2015. The figures show that the 3D Televisions here for growth and may replace all the existing TVs in near future. Samsung, however, is ready to lead in this Age as it will use its strengths in semiconductor, telecommunications and consumer electronics technology to develop innovative multi-capable products and create powerful networks that will empower the user for anytime, anywhere communications and a higher quality of life. http://www.marketingpower.com/AboutAMA/Documents/American%20Marketing%20Association%20Releases%20New%20Definition%20for%20Marketing.pdf

Joseph Conrad †Heart of Darkness The Real World Essay

In Heart of Darkness, Joseph Conrad relies heavily on the differences between appearances and reality to develop conflict in the story. From the appearance of the ivory trade and the continent of Africa, to the image of Kurtz himself, Conrad clearly shows us that appearances can be deceiving. As Marlow relates his story, the reader is drawn into a world of contradictions. These contradictions challenged the widely accepted European views of that time. When Marlow begins his quest to sail his ship up the Nile river to partake in the adventure and excitement that is the ivory trade, he describes the enterprise as a â€Å"noble cause† (pg 6). Marlow’s aunt called him â€Å"an emissary of light, something like a lower sort of apostle† whose purpose was to â€Å"‘ [wean] those ignorant millions from their horrid ways'† (pg 10). Yet through Conrad’s use of diction, our first image of the ivory trade is an image of darkness, death, and despair: â€Å"pieces of decaying machinery† (pg 12) â€Å"shadows of disease and starvation† â€Å"picture of a massacre or a pestilence† (pg 14). This may have been a harsh criticism of the British colonialism in Africa, and revealed the hypocrisy of those in the ivory trade who claimed to be civilizing the savages: â€Å"It was as unreal as everything else-as the philanthropic pretense of the whole concern †¦ The only real feeling was a desire to †¦ earn percentages† (pg 21). Throughout the story, the African jungle is presented as a dark and alien landscape with â€Å"the lurking death, †¦ the hidden evil, †¦ [and] the profound darkness of its heart† (pg 28) of an â€Å"unknown planet† (pg 32). To Marlow, while he was in the heart of the African jungle, the â€Å"earth seemed unearthly† (pg 32). Yet, as he ventured deep into this jungle and comes into contacts with its savage natives, he feels a â€Å"remote kinship† (pg 32) with them. He understands that this is his ancestry in the far off past, and views Africa as â€Å"an accursed inheritance† (pg 32). This furthers the conflict of Marlow’s fear and loathing of this primitive land, and his feeling of belonging and appreciation of this savage lifestyle. Finally, perhaps the most interesting contradictions of appearance and reality are those in Kurtz himself. When Marlow first encounters Kurtz, he  comments that his name â€Å"means short in German† but that â€Å"[h]e looked at least seven feet long† (pg 54). He goes on to generalize this contradiction to his entire life: â€Å"the name was as true as everything else in his life-and death† (pg 54). He appeared to be weak and feeble as â€Å"an animated image of death† (pg 55), yet throughout the story we find that he is strong and powerful, frequently being compared to Jupiter: â€Å"‘he came to them with thunder and lightning'† (pg 51). In his great work for the Suppression of Savage Customs he â€Å"[appealed] to every altruistic sentiment†. Yet, at the end in a footnote, scribbled the words â€Å"‘Exterminate all the brutes!'† (pg 46). Perhaps this biggest irony of Kurtz is how all the world viewed him as a creature of light with â€Å"his promise,† â€Å"his greatness,† â€Å"his generous mind,† and â€Å"his noble heart† (pg 70), yet, in the end, his noble heart was the Heart of Darkness. In the end, the contrasts between the appearance and reality of the ivory trade, of Africa, and of Kurtz, provide a backdrop of confusion in which Marlow struggles with nature and truth, and, in the end finds himself superior for it. Joseph Conrad challenges the views of his nineteenth century civilized and sheltered readers. Yet, this message still bears meaning for us today. We, who rely upon the media and news for all of our information have little idea of the reality of life in far off places like Africa, Afghanistan, and Peru. The savage jungle still exists, and most of us are still blissfully unaware of how our perceptions of such places, of such people, holds up to the reality of life there.